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The Ratings Are In. September isn’t Great, But 2011 Isn’t Over Yet!

Jimmie | October 9, 2011 | Comments (1)

Okay, honesty time. September was not a good ratings month for The Delivery. The show took a big hit, with only 10,648 downloads, an average of 2,662 a week. By any measure, that’s bad.

I don’t have a good idea why the numbers dropped to where they were back in February. I’ve not done anything different with the show and I’ve promoted it the same way I always have: with posts here and at The Sundries Shack and through my Twitter feed. I’ll have to keep an eye on next month’s numbers before I decide whether this month is a sign of a real problem or just a fluke.

Here are the charts.

Right now, I’m leaning toward “fluke”. I have noticed that my tweets about the show haven’t gotten nearly as much re-tweet action as they have the past couple of months. That will pick back up. I’ve also gone guest-free for most of the month, which may have had an impact. If that’s the case, well, I’ll just have to pick up my game. I really don’t want The Delivery to be the kind of podcast that gets listeners because of its guests. While I enjoy having good folks on with whom I enjoy a good conversation, the show is mine and (as conceited as this may sound) if the show only does well because of my guests, I might as well hang it up.

I don’t believe The Delivery is good because of my guests. To be sure, they help a great deal and I’m thankful for everyone who has come on the show (and will come on in the future). But they’re not what The Delivery is all about. I believe the show is good because I’m a pretty darned good broadcaster and because I dump a lot of love and effort into the show.

Is that ego? Yes, probably a bit. But every good broadcaster has a healthy bit of ego and if it’s good enough for Rush and Mark Levin, well, who am I to say I shouldn’t use it once in a while? It’s time to pull up the Big Boy Pants and see if I (and all of you who listen every week!) can turn October into a Month of Crazy-Good Ratings. I’d like to see 25,000 downloads. Let’s see what we can do to get there.

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