Clearing the Browser Tabs – Love the Man, Hate the Ad Wednesday Edition

| September 7, 2011 | Comments (0)

I really like Herman Cain. I think he’d made a very good President. He has a knack for getting right to the heart of the matter, especially on matters of the economy and how it affects Americans, that the other candidates do not. He speaks with an air of authority gained from actual experience and many years as, well, an ordinary private citizen. We could do with a few more people like this in high office.

On the other hand, this campaign ad his simply horrible. I see what his campaign tried to do, and the idea is a good one. It’s fresh and different and delivers a fairly standard campaign message in a way you don’t expect. The execution, however, is horrible. The ad is too long, the hokey “liberal” stuff in the beginning doesn’t work at all and the guy delivering the message is, well, a real jerk. Sure, I get that they wanted him to be the stereotypical spoiled actor type, but is that really the person you want to represent your candidate? The ending really doesn’t work either. I’m not sure what point it’s trying to make.

The commercial might have worked. Certainly it’s creative enough to stand out. It just missed, badly. I really can’t knock Cain too hard for it, though. He’s in a position where he had to be unorthodox in order to get traction while the media continue to hype Jon Huntsman. He missed this one pretty badly, and for a campaign with as little margin for disaster as his, the miss might be fatal.

The post for last night’s episode of The Delivery should be up later on today, and it will be a bit longer than usual. I’ve been so out of sorts this week that I realized only last night that I didn’t do a show post for Episode 109. I’ll include both shows in one post, so you’ll get a double dose of The Delivery. Who couldn’t like that?

And now, links!

 

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