So it looks like John McCain hit Barack Obama right in his sensitive spot: his ego. McCain’s latest ad puts Obama right up there with all the other attention-hungry, vain celebrities like Britney Spears and Paris Hilton.

Obama, for his part, sniffed haughtily and pretty much reaffirmed the ad’s main point, which is that it’s Barack Obama’s world and we’re all just living in it.

“I don’t pay attention to John McCain’s ads, although I do notice he doesn’t seem to have anything very positive to say about himself,” Mr. Obama said. “He seems to only be talking about me.”

It doesn’t help his case that his most recent in-depth coverage has come from Access Hollywood, US Magazine, and People Magazine.

McCain’s comeback was pretty good, I thought.

“Like most celebrities, [Mr. Obama] reacts to fair criticism with a mix of fussiness and hysteria,” a spokesman said.

Ba-ZING! Michelle Malkin was all over the People Mag love-fest. It’s obvious she’s having way too much fun with His Glowfulness.

So I picked up that issue of People magazine with the photo-ready Obama family on the cover over the weekend. You know–the cover featuring the young daughters whose privacy Barack and Michelle so sanctimoniously claim to want to protect.

I lost 15 IQ points reading the slavering profile: Michelle hula hoops with her daughters! They’re just like you and me! The kids have slumber parties! They’re just like you and me! Barack did laundry, but he didn’t fold! They’re just like you and me. The kids get small allowances. They’re just like you and me! The Obamas wear normal clothes doing normal things.

THEY’RE JUST LIKE YOU AND ME!

Yeah. Just like you and me. Now where did I put that Harvard diploma? I know I left it somewhere in my million-dollar mansion that my bestest buddy, the well-connected political money man, helped me buy. Shame that he slipped under the bus like that. Terrible tragedy. Where’s the nearest arugula and exotic cheese stand again?

Ross Douthat notes some of the more ridiculous knee-jerk criticisms of the ad and has, by far, the best one-liner I’ve read this week.

Here’s a tip for liberals: If your candidate is going to stage enormous rallies in front of tens of thousands of chanting Germans (with monuments to Prussian military might in the background) in the middle of his Presidential campaign, it isn’t the GOP’s fault if the footage comes out looking a little like Hitler at Nuremberg.

Johnny Mac’s ad is below the jump. I think it’s the best one he’s done this entire election season. If Obama really wants to win, he’s going to have to put down his little pink accessory-dog and do a bit more than just a pouty foot-stamp. This round of ads goes squarely to McCain.