It’s Only A Matter of Time
This seemed like an obvious place for vitamins to go, but I wonder why it took so long to get here.
The GenSpec brand of dietary supplements, proclaimed to be the “first genetically specific product line,” aims distinct products at blacks, whites and Hispanics, and at men and women within each group.
GenSpec’s multivitamins for African American and Hispanic males and females, for instance, contain higher amounts of vitamin D because, the Florida-based maker of the products says, the skin of darker-toned people doesn’t make as much vitamin D from the sun as that of lighter-skinned people.
Because women have a higher risk of the bone-thinning disease osteoporosis than men, GenSpec’s multivitamins for black, white and Hispanic women contain higher amounts of bone-enhancing calcium.
How long will it be before the “there are no differences” crew shows up and stamps on this company? I don’t expect it’ll take very long, especially if these vitams start to sell well and the company that makes them turns a profit. It’s only a matter of time, I’d guess.
But, really, how ridiculous is the notion that there really are physiological differences between men and women, and men and women of difference races that would be better served by vitamins that dealt with those differences?
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Category: The Good Old US of A
